![]() ![]() It is potent and makes you pay attention. The chocolate is rich, fruity and acidic with tons of character. According to the manufacturer, they are the same, just in different shapes. The retail version, shown below, comes in a small disc shape. Test Kitchen Overview: Taza sent us the wholesale/bulk version of this product to test, which is in the shape of rectangular chunks, as seen in the image above. Ingredient List: 50% dark chocolate, organic roasted cacao beans, organic cane sugar and organic cinnamon. It is certified USDA Organic, Gluten Free, Dairy & Soy Free, OU Kosher Pareve and Taza Chocolate Direct Trade Certified Cacao. retail package is comprised of two discs, each scored into eight wedges, in a simple paper wrapper. Cengage.Product Description: Taza Chocolate describes its Stone-Ground Mexicano Cinnamon Chocolate as organic Dominican cacao ground using Oaxacan stone mills along with whole cinnamon sticks. Overall, the company strives to create an integrated marketing experience for customers by maintaining a clear and personalized distribution process. Taza mainly relies on responsible wholesalers in distribution and makes efforts in building personal relationships with them, as it does with its suppliers. ![]() These relationships are fostered through direct online sales and the company’s participation in chocolate salons, food shows, festivals, and exhibitions, where it promotes its products. The company positions itself as a premium brand that maintains personal relationships with its suppliers, wholesalers, and customers (Iacobbucci, 2018). Taza applies the principles of integrated marketing in direct and wholesale sales. It aims to include all aspects of marketing communication, such as advertising, promotion, direct marketing, social media, and public relations, and ensure that they are consistent across all channels. Integrated marketing is an approach to creating a uniform and seamless experience for consumers in their interaction with the brand. The most beneficial pricing strategy is based on the balance between healthy sales volumes and profitability, with the largest sales volumes achieved by offering the lowest price. Direct sale prices are the highest because they include storage, employee, operating, and delivery costs. Wholesalers generally buy less, and the price is slightly higher, constituting a 40 or 50 percent of the product’s shelf price (Iacobbucci, 2018). As distributors buy the largest quantities, they are offered the lowest prices. Pricing the products differently based on the channel is a beneficial strategy. To further develop in this direction, the company is planning on opening a factory store. Direct sales also facilitate this approach by creating personalized relationships with customers that purchase chocolate directly from the Taza website. Instead, it uses social networks, the company’s website, themed events and exhibitions, food shows and in-store tastings to attract new customers (Iacobbucci, 2018). Taza does not rely on advertising or promotional campaigns to increase the popularity of its products. Distributors, on the other hand, are always trying to bargain and organize promotions that are not in line with the company’s policy (Iacobbucci, 2018). Wholesalers accept the company’s price policy and purchase the amounts of products that the company is comfortable with. The prices are the highest, and the quantities are the smallest.įor Taza, wholesale is the most effective channel of distribution that allows the company to maintain the same personal relationships with buyers as with suppliers. ![]() Direct sales are affected through the company’s website and involve direct communication with customers. They play the most crucial role in the supply chain process because they provide storage and timely delivery of products to buyers. Wholesalers buy goods in medium quantities and sell them to individual resellers. They run promotions to increase sales and achieve wider distribution. Distributors purchase large quantities of products and resell them to wholesalers, providing the largest market coverage. The three channels make different contributions to the company’s marketing efforts. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |